There are always exceptions to everything, but unfortunately it is not often the case in the new photography world.
We are in the most excited technology time, where amazing quality equipment is available to everyone. Yet, great photographers go out of business pushed out by business photographers with connections and average work or weekend shooters with no idea how the camera really works.
photography today is very professional in general
photography today is mostly business, often disregarding photography basics at every price point, even at 15K
business referrals like venues or wedding planners offer the best in the industry
most business referral are based on commission NOT work quality and often not the best or even average choice for the couple
expensive, “successful photographers” are the best in industry
Most successful photographer are great sales people with fancy business referral connections, but just average work
If you venue charges $250 or more per plate a photographer recommended by this venue can easily inflate the rate by a lot, you can pay 15K for pictures worth only 4K
every photographer always know what to do
I have worked with about 50 photographers (some coming from big name studios) over 12 years, most of them did not have any idea how to work in any given area not to mention how to handle difficult lighting or uncomfortable situation
bight, light images are better photography
image exposure, how light or dark the subject is in a picture, is very misunderstood topic. The light/bright image trend became popular a few years back. It is a very basic type of natural light photography done wrong.
big studios offer best quality and security
most large volume studios are cookie cutter factories with photographers doing min work at low pay
photographers published in magazines or bridal website and /or have large social presents are the top professionals
bridal magazines and website choose basic images any average photographer can do, none of those pictures ever win real photography contest
social medial platforms are just advertising tools which help to get a name out there, regardless if good or bad
Great photography is not an easy thing anyone can learn in weeks. It takes years of study, practice and special understanding of some complexed parts like lighting. Not everyone can understand it well despite hard work.
Great photography happened in the camera (not photoshop) created by the person behind it, nowhere else.
Invest some time to find a real, good photographer in the sea of sales magicians. They are out there and will most likely charge less than what are are actually worth.
Magic behind great pictures
Every couple can have amazing wedding pictures, but in order for it to happen you need a few thing in place.
Here is a list of the most important aspects for the magic to happen.
1. photographer, let me say again, a great photographer
NOT a fancy studio name or great business referral, I am talking about the specific person who is behind the camera. Your pictures will ONLY look as good as your photographers technical knowledge and artistic vision. Your photographer should know how to work in any lighting condition and how to take the best advantage of every location he/she is in.
great photography happens when there is enough time for it in your day to slow down and utilize your photographers talent, otherwise even with a "world champion", options are limited
great backgrounds help a lot, rooms with open space and large windows
4. time of the day and weather
best photography time is last 2 hours before sunset or early am, the more skilled photographer the better he/she can handle bad lighting conditions
5. bride & groom trust and participation, even 100% journalistic photography is not all candid. Photographers who know and respect photography basics need to frame (compose) images with composition and lighting in mind so the pictures do not look like cell phone work. This is why some direction is always needed.
All photographers represent a different level of photo expertise. Most photographers today do not have enough photo knowledge to handle imperfect wedding day, which is just about every wedding.
Couples make photography decisions based on factors which have little to do with the pictures they will receive. A business referral, a fancy studio name or cutting photography budget drastically will not deliver great photography.
It is all about the person behind the camera and some more listed above.